An article I found quite interesting this week focused on an aspect of Disneyland I hadn’t known existed, mainly because it seems to be a new trend. Being a big fan of Disneyland and World, I find the history and the underground history quite interesting.
This article BY Crissy Van Meter, published on the alternate news site Vice, dealt with the new trend of Neverlanders—young adult fans that dress in an “alternative” fashion and act largely as a gang. While their behaviour is quite innocent, their image does not fit with the park, especially their pack behaviour. Essentially, they don’t fit the Disney brand at first glance.
Since the group is peaceful, and they are genuine fans, it seems wrong to think of them in a negative manner. If anything, they are a true indication of just how strong the Disney brand, the parks, and memories are. These are their ideal audience. They represent the idea that the magic of your childhood never goes away, and there are places where you can make that happen.
Are you going to see them used in advertising? No. The issue is that by advertising to this audience, you alienate others, and become unappealing. There is actually a large portion of these parks dedicated solely to adults, but even those parts are advertised differently.
The idea of a stunted adulthood, or adults not acting “grown up”, has always been seen in a negative manner, and it likely always will.
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